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The Myth of “Authentic Travel” (And Who’s Really Selling It)
The TakeFeb 24, 2026

The Myth of “Authentic Travel” (And Who’s Really Selling It)

Everyone wants authentic travel. The word shows up in every hotel brochure, every airline magazine, every influencer’s caption. “Authentic experiences.” “Authentic cuisine.” “Authentic connection with local culture.” Authentic, authentic, authentic — repeated until it means nothing, which is exactly where we are. I just spent a week in Tulum watching “authentic” sell for premium prices, […]